The Actual Cause of Value

Lounge Chair Webbing - The Actual Cause of Value

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It is leading and needful to have an comprehension of what causes population to value something. As already stated, "The value of something is what person is ready, willing and able to pay for it." This determines the price (value) of something to that person. What causes that price (value) is the drive of the desire to possess it! If they already have a desire for a lounge chair, and have an incredible price, and, you somehow got exposure to them, and they are ready to buy, you made a sale. However, there are two elements to deal with regarding this condition.

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Lounge Chair Webbing

1) They needed to be willing to buy the chair. That means they had the desire in the first place- or, you need to ignite that desire. This can be done with photo images of person enjoying the unavoidable benefits of stretching out in that chair. Or, this can be done using words, in print or radio that paint the photo in their minds of the benefits to them, personally, of sitting in that chair. "Imagine yourself relaxing in the soft pillows of a reclining chair- letting go of the day, letting your mind take you to your favorite place."

2) They need to be ready to buy! They may be willing and able, but have not yet been inspired sufficient to act (buy). This can be ignited with extra offers to get them to settle to act, or else they will lose something valuable. Most businesses offer discounts. I personally hate discounts. That is the basis for this whole manual; to first settle what you have going for you and then to present it in the maximum inherent manner. Learn how to add value that is leading and thus needful to your inherent customers and then how to present it in a way that is believable to them. An example of this might be: "Buy today and we'll throw in the free vibrator and heat massage option- this will help relax and sooth away tired muscles and a stressed out state of mind."

Remember - the value of whatever is the intensity of the desire to possess it! Help them to intensify that desire with visions of the benefits to them, personally; and, make it leading to do it now. If you don't sustain them to become motivated, then, you are wee to the whole of them who are already predisposed, looking, and, who happen by your place at the same time of their interest level.

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